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Statement by the President on Signing the National Defense Authorization Act for Fiscal Year 2017
Today, I have signed into law S. 2943, the "National Defense Authorization Act for Fiscal Year 2017." This Act authorizes fiscal year 2017 appropriations principally for the Department of Defense and for Department of Energy national security programs...It continues many critical authorizations necessary to ensure we are able to sustain our momentum countering the threat posed by the Islamic State of Iraq and the Levant and to reassure our European allies, as well as many new authorizations that, among other things, provide the Departments of Defense and Energy more flexibility in countering cyber-attacks and our adversaries' use of unmanned aerial vehicles.....
My Administration strongly supports the bill's structural reform of the Broadcasting Board of Governors (BBG), which streamlines BBG information operations...as sources of news and information. Section 1288 would elevate the current Chief Executive Officer of the Broadcasting Board of Governors to the head of the agency...

Diplomacy 2.0: The Future of Social Media in Nation Branding
... "public relations is a strategiccommunication ... of Social Media in Nation Branding Social ...
The Obama administration’s creation of “Diplomacy 2.0” has brought the use of Twitter and other social media sites to the front line of public diplomacy practices. This paper looks at why social media are an effective tool and how it can enhance U.S. public diplomacy initiatives. The author examines case studies of successful implementation of Twitter diplomacy and the use of Twitter for crisis management. Finally, the author concludes and discusses policy prescriptions, including Twitter implementation, relevant to the U.S. Department of State.
President Obama’s campaign use of Web 2.0 social media platforms, such as Facebook, Twitter, and YouTube, is arguably the largest contributing factor to its success in 2008. Since Obama’s use of Web 2.0 as a strategy to win the 2008 presidential election, social media has been used as a tool to cultivate relations between the government and the individual – essentially democratizing government communications.1 With “21 million registered members and 1.6 billion page views each day,” Obama was able to gain political support through a hybrid strategy, which took advantage of both Web 2.0 and social media tools.2 With young voters (18 to 31 years) being the most predominant group on social media sites, the campaign leaders were able to add significant momentum to his campaign by igniting a movement within this demographic. As a result, social media has shown strategic value as a political tool.
Web 2.0’s value as a tool in domestic politics is easily transferrable to foreign politics. The U.S. has become more involved abroad and has augmented its number of diplomatic missions throughout the world. The focus on diplomacy by the Obama administration is a first step toward improvement in the overall American brand. Engagement is an important part of diplomacy and using social media is one way to promote a positive image. Enhancing public diplomacy (PD) initiatives abroad requires a deeper look at the international arena and the current discourse around international communications. With the addition of new media, such as social media, PD strategies must evolve to incorporate the new tools dominating communication worldwide....
1 Derrick L. Cogburn and Fatima K. Espinoza-Vasquez, “From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign.” Journal of Political Marketing 10, no. 1⁄2 (2011): 191. 2 Ibid. Published by SURFACE, 2013 1

Strategic Communications and Public Diplomacy
2/7/17 Seen on the Web 1166-1251
This newsletter provides a compilation of news, articles, essays, and reports of interest to practitioners and scholars of strategic communications, Public Diplomacy, public affairs, U.S. government international broadcasting, and information operations. "Quotables" are gists of articles and reports available on the website of the Public Diplomacy Council.

Strategic Communications and Public Diplomacy
PUBLIC DIPLOMACY http://www.chathamhouse.org/sites/files/chathamhouse/public/Research/Int...
“to engage in, and shape, narratives about the relationship between ‘the West and the rest’...communication through words and deeds in pursuit of national strategic objectives...about achieving the required ends of national strategy, not least by exploiting the communicative power of military and non-military deeds.
Strategic communications support another critical strategic commodity – influence. Strategic influence is wholly dependent on effective coordination across and beyond government to achieve national strategic goals. Given the centrality of influence to national strategy, a strategic communications framework must be intrinsic to strategic planning and policy preparation and implementation...a shared strategic communications integral to every department of state and at every level of national policy and strategy...fostering a strategic communications culture, rather than more formal structures...This means creating a self-sustaining, iterative system that allows for exchange of information and experience involving leaders, communicators, agents and stakeholders. In each situation, the centre of strategic communications activity will depend on the nature and focus of a crisis or strategy, the concerned audience(s) and the means available to influence or bring about change. High-level political ‘ownership’ is thus vital, but it must be properly resourced and built on a sound and credible strategy that reaches across government and into individual departments. ...
Strategic communications can be seen at least as a form of social deterrence, designed to deter further or deeper radicalization...and as a more constructive tool for social inclusion – a more positive message and application enabling the prevailing narrative among those vulnerable to radicalization to be subtly challenged and changed to bring it in line with more moderate views, in turn reducing the impact of certain claims and concerns...Strategic communications in counter-radicalization can serve to mitigate the need for more kinetic action or for stricter government policy.
As a tool for social inclusion and positive social change they can build bridges within communities and seek to identify root causes and counter-narratives driving vulnerable individuals towards more radical behaviour. As a social deterrent they can encourage people to see adverse implications of extreme ideologies...However to be effective, strategic communications must recognize audience diversity, different motivations, interests and ideas. It is in the nuances and subtleties of counter-radicalization that strategic communications will doubtless meet their hardest, yet most urgent challenges.....

https://narrativetrack.com/about/ what we provide
NarrativeTrack’s process collects, tracks, and analyzes suspicious stories across all media over time and space, allowing our clients, their employees and contractors, as well as our team of consultants, to develop and deploy targeted countermeasures before a threatening narrative can undermine their brand or strategic communication plans. With over 120 years combined experience across international, military, entertainment, corporate, and political sectors, our expert communicators create geospatial and narrative landscape reports and recommend preemptive communication strategies that provide our clients a significant messaging, time and resource advantage. Dynamic products drive our work:

The Global Engagement Center
Executive Order 13721, signed by President Obama March 14, 2016.... “
The Global Engagement Center shall lead the coordination, integration, and synchronization of Government-wide communications activities directed abroad in order to counter the messaging and diminish the influence of international terrorist organizations,” such as IS.
The Center plays a key role in the Obama Administration’s revamped strategy to counter ISIL’s messaging. Designed to be an agile, innovative organization, the Center uses modern, cutting-edge technology and takes advantage of the best talent and tools throughout the private sector and government. It replaced the Center for Strategic Counterterrorism Communications. The new strategy seeks to be more effective in the information space and is focused on partner-driven messaging and data analytics.

The Obama Administration recognizes that, fundamentally, any long-term strategy to counter violent extremism cannot focus solely on military action. This is why the Center is focused on bringing together and enabling a global network to confront the hateful messages ISIL puts out daily that recruit and inspire people to commit violence. Our messaging efforts are focused on decreasing the allure of ISIL and preventing the recruitment of new extremists.
Counter-messaging...is one piece of our multi-faceted, whole-of-government approach to countering violent extremism..The Center is led by Special Envoy and Coordinator Michael Lumpkin. Immediately prior to this position, he served as Assistant Secretary of Defense for Special Operations and Low-Intensity Conflict. He has more than 20 years of active duty military service as a U.S. Navy SEAL, where he held every leadership position from platoon commander to team commanding officer.
The Global Engagement Center work is focused around four core areas:
Partnerships: We are empowering and building the capacity of a global network of positive messengers against violent extremism. Operating at a local level, our partners use credible voices to deliver messages that resonate with at-risk populations. Our partners include NGOs, schools, young people, social and civil society leaders, religious leaders, governments, and others. We support them through a variety of means including funding, technical assistance, capacity building, and conceiving and implementing joint projects.
Data Analytics: The Center is becoming an analytics-based organization and is using data analytics systems from both the public and private sectors to better understand radicalization dynamics online, to guide and inform our messaging efforts, and to measure our effectiveness. To better understand and target susceptible audiences, we are using a layered approach. In addition to data analytics systems, we are also drawing from proven polling operations, target audience studies, and academic research.
Content: The Center is pursuing collaborative, thematic campaigns in coordination with counter-ISIL coalition nations and other global partners. We also develop and procure unbranded content and make it available to our global network of partners. Our direct engagement with violent extremists has been reduced in favor of partner-driven messaging and enhancing the content capabilities of our partners.
Interagency Engagement: The Center liaises daily with the interagency to coordinate day to day operations and campaign efforts among the many U.S. national security agencies that operate in the information space. The Center is staffed by detailees from several U.S. agencies, allowing the Center to effectively coordinate, integrate, and synchronize efforts across the interagency.