Wow Media Installs 30 EON Ad Booths Around Inglewood Venues

Wow Media Inc. is betting that Inglewood’s sports boom has a long runway, and the Westchester-based advertising firm is spending accordingly.

The boutique out-of-home advertiser, founded in 2017 by Scott Krantz, is installing 30 motion-picture booths along streets surrounding Inglewood’s major sports venues, including Intuit Dome. Krantz expects the units to go live by May 1, roughly a month before FIFA World Cup matches kick off at SoFi Stadium this summer.

The new booths carry the name “EON,” a reference to what Krantz describes as “infinite and impactful architecture.” Designed by Christopher Mercier, a protégé of architect Frank Gehry, each unit sits atop a curved structure and faces both directions of traffic. Beyond advertising, the EONs will display synchronized traffic data and event information, functioning as a kind of street-level media network. Krantz draws a clear line between what his company is building and a traditional billboard.

“They’re all architecturally designed to stand out. We don’t look at them as just a billboard,” Krantz said. “We look at it as something that you’ll admire beyond that.”

The 30 EON booths will join Wow Media’s existing 23 large-format billboards, which the company calls “Spectaculars.” Together, the combined inventory positions Wow Media as a significant presence on the streets connecting Inglewood’s venue corridor.

The timing is deliberate. Inglewood has a stacked events calendar stretching years out. The FIFA World Cup comes this summer. Super Bowl LXI arrives in 2027. Then the 2028 Olympic and Paralympic Games bring major swimming competitions and opening ceremonies to the city. For an advertiser selling proximity to concentrated, high-spending crowds, Inglewood’s next few years represent an unusually long stretch of premium inventory demand.

“The city is exploding. Billions of dollars are being poured into the city with stadiums and theaters and restaurants, and they’re developing it quickly,” Krantz said. “In advertising, everything’s about location, and as the city grows, we will grow with it.”

The growth story, though, required a significant comeback first.

Inglewood’s relationship with major sports dates to the Forum era. After the Los Angeles Lakers won the 1972 NBA Championship at the Forum, then-mayor Edward Vincent dubbed the city “The City of Champions.” But the exit of the Lakers, L.A. Kings, and L.A. Sparks to downtown Los Angeles in the late 1990s kicked off a prolonged economic slide. By 2011, the city carried a 17 percent unemployment rate and sat close to bankruptcy, according to the Washington-based Urban Land Institute.

The turning point came when Mayor James Butts successfully pursued the construction of SoFi Stadium, which opened in 2020 as the shared home of the L.A. Rams and L.A. Chargers. The Urban Land Institute credited the project with catalyzing a broader resurgence, describing SoFi Stadium at Hollywood Park as having “propelled Inglewood into a new era of glory.”

Wow Media was already operating in the city when that shift took hold. The company introduced motion-picture billboard technology to Inglewood before the current wave of venue development, giving it an early foothold in a market that has since attracted far larger players.

That early positioning now looks strategic. Out-of-home advertising around major events commands significantly higher rates than standard placements, and the convergence of a World Cup, a Super Bowl, and the Olympics within a three-year window gives Wow Media an extended period of peak demand rather than a single event spike.

For Inglewood, the EON rollout is another signal of how much private investment is chasing the city’s reinvention. Advertisers, developers, and hospitality operators are all running the same calculation: the infrastructure is there, the crowds are coming, and the window to establish a presence is narrowing.

Krantz, for his part, frames the expansion in terms that go beyond ad inventory. The goal, he said, is for the EON units to function as civic infrastructure that visitors and residents actually engage with, not just commercial signage they scroll past mentally.

Whether the street-sculpture pitch holds up against standard billboard economics will become clearer once the World Cup crowds arrive this summer.