Heretic to Handle Sales on 'Adult Supervision' at Cannes

Warner Bros. International Television Production Sweden has picked Greek sales outfit Heretic to handle international rights on “Adult Supervision,” a Scandinavian drama starring Gustaf Skarsgård, Fares Fares, and Linus Wahlgren, with the deal timed to the Cannes market next month.

The project, known locally as “Arkipelag,” brings together three of Sweden’s most recognizable exports. Skarsgård built a global following through “Vikings.” Fares earned international attention with “The Nile Hilton Incident.” Wahlgren is best known internationally for “Crimes of Passion.” Assembling all three in a single Scandi production is the kind of casting move that travels well on the festival circuit and gives a sales agent real commercial leverage at a market table.

Heretic, the Athens-based company, has built a steady reputation handling prestige international titles, and its appointment here reflects a broader shift in how Warner Bros. is routing certain European productions through specialty sales infrastructure rather than relying solely on the studio’s own distribution pipeline. For the Warner Bros. operation in Burbank, where international television production is an increasingly important business line, the Heretic deal is a clean piece of market positioning ahead of one of the year’s most active deal-making weeks on the Croisette.

The Cannes market runs alongside the film festival and draws buyers from across Europe, Asia, and Latin America. Attaching a sales agent before the market opens rather than arriving cold is standard practice for projects with serious commercial ambitions, and the Warner Bros. Sweden team clearly isn’t treating “Adult Supervision” as a boutique curiosity. Heretic will be walking the market with a property that has genuine star power across multiple territories: Skarsgård pulls buyers in English-language markets, Fares connects strongly in the Middle East and North Africa, and Wahlgren carries name recognition across Scandinavia.

That’s a broad geographic pitch, and Heretic’s track record suggests they know how to run it.

From a production standpoint, the Warner Bros. International Television Production footprint in Scandinavia has been growing. The region has exported a remarkable volume of scripted drama over the past decade, and studios with local production arms have been working to capture a larger share of that pipeline rather than waiting to acquire finished titles. “Adult Supervision” fits that model: a locally developed story with a cast capable of carrying it past the Nordic market into broader international sales.

According to Deadline Hollywood, the project marks a notable production for the Warner Bros. Sweden operation, which has been active in developing Scandi content for international audiences. The Swedish title “Arkipelag” points to a story rooted in the archipelago geography that defines so much of Swedish cultural and physical identity, though the full plot details haven’t been released publicly.

For buyers and distributors tracking the market, the combination of Heretic’s specialty sales network and Warner Bros.’ production backing gives “Adult Supervision” a distribution profile that sits somewhere between a pure art-house Scandinavian title and a fully studio-backed tentpole. That middle space is where the most interesting deals get done at Cannes, and where experienced sales agents can run competitive processes across multiple territories simultaneously.

The Cannes Marché du Film, which draws more than 12,000 industry professionals annually, will be the first public test of buyer appetite for the project. Given the cast, the Warner Bros. production stamp, and Heretic’s standing in the international sales community, “Adult Supervision” enters the market in a strong position.

Skarsgård, Fares, and Wahlgren are not emerging names who need introduction to buyers. They’re established names who move projects across finish lines in international negotiations, the kind of talent that turns a meeting into a deal. Warner Bros. International Television Production Sweden has put together a real commercial package, and the Cannes market in May will determine which territories close first and at what terms. The European Film Market database tracks comparable Scandinavian drama sales if buyers want context on recent pricing for comparable titles.