Burbank Chamber Hosts First-Ever Chili Cook-Off
Over 200 residents gathered at the Burbank Historical Society for the Chamber of Commerce's first Chili Cook-Off, with Chulada Spices taking top honors.
The Burbank Chamber of Commerce held its first-ever Chili Cook-Off on April 11, 2026, drawing more than 200 people to the grounds of the Burbank Historical Society for an afternoon that didn’t feel like any typical Chamber event.
Ten teams. One Saturday. A $10 tasting ticket that got you a spoon and a vote.
That’s the basic structure the Chamber settled on when it designed the event as a ticketed public competition, and the format worked. City council members showed up. So did the police chief, Chamber board members, and the kind of Magnolia Park regulars who don’t usually end up at the same function as city hall brass. They were all walking the same walkway between booths, tasting spoon after spoon, which says something about what a chili contest can do that a ribbon-cutting can’t.
Contestants included The Capital Grille, Chulada Spices in partnership with Handy Market, Gina Feeds, Tasty by Tina, Salon Clique, Story Tavern, Love Catering, The Spicy Bishops, Carson’s Dad, and Romancing the Bean. Each team came with a recipe and the nerve to stand behind it in public. Main Street represented well, and the range of entries covered serious ground, from deep smoky heat to rich and savory builds that held up through a full afternoon of comparison tasting.
The People’s Choice vote went to Chulada Spices and Handy Market, whose collaboration clearly connected with the crowd. “I am proud that our chili had a broad appeal with the great turnout,” said Gema Sanchez, Owner and CEO of Chulada Spices.
It’s a win that makes sense if you know what Handy Market means to this city. That partnership wasn’t just a clever branding move.
The official judges’ title landed somewhere else. A five-person panel that included Co-anchor of Today in LA and NBC4’s Lynette Romero, Vice Mayor Zizette Mullins, Burbank Fire Chief Danny Alvarez, Ross Benson of myBurbank, and Luther Middle School Culinary Arts Teacher Lisa Raluy worked through every entry and named Story Tavern the winner. It’s not a light panel, and Story Tavern didn’t get that verdict by accident.
Beyond the chili, the afternoon kept expanding. Volpei Gussow Real Estate was handing out free ice cream, which is a reliable way to keep families in one place longer than they’d planned. Vendors including Candy Clouds, Madcap Balloons, Hive and Hanger, and Easy Does It Brew spread across the grounds and kept the whole thing feeling more like a neighborhood block party than a Commerce event. Kids who came for the ice cream ended up at the chili booths. Parents who don’t usually track Chamber programming stayed longer than they’d expected. That crossover doesn’t happen by accident, and it won’t be easy to replicate without the same structure.
The Burbank Historical Society wasn’t just the backdrop. The Gordon R. Howard Museum stayed open for walk-through tours all day, which meant attendees could step away from the tasting booths and wander through local history between rounds. It’s a pairing that’s harder to pull off than it sounds. You can’t just drop a cook-off next to a museum and expect people to care about both. Here, the layout and the pace of the afternoon made it work.
The Chamber’s 2026 event calendar is shaping up with more programming aimed at pulling the community in rather than just recognizing its members. Whether this cook-off becomes an annual fixture isn’t confirmed yet, but the turnout and the energy on that Saturday in April made a strong argument. More than 200 residents showed up for chili and stayed for everything else the afternoon had going on.
That’s a number worth paying attention to.